What we do
Collective Work helps heritage, high-touch, and luxury brands increase desirability and relevance, expand opportunities, and create lasting legacies.
Extending far beyond basic storytelling and celebrations of the past, we help clients deepen the desirability of their brands; strengthen pricing power; and create new products and markets, ensuring a brand’s heritage is not just preserved — but becomes the springboard to the future.
What makes us different: our holistic approach that works strategically but across multiple teams within a company to create a truly synergistic result.
Our services
advisory
Research
Heritage audit
Persona Development
Brand, product, market strategy
action
Communications and campaigns
Product and collection development
Archive development
Partnerships + collaborations
Programming, events, activations
Experience design
specialty services
Museum and exhibition development
Publication development
Editorial development