What we do

Collective Work helps heritage, high-touch, and luxury brands increase desirability and relevance, expand opportunities, and create lasting legacies.

Extending far beyond basic storytelling and celebrations of the past, we help clients deepen the desirability of their brands; strengthen pricing power; and create new products and markets, ensuring a brand’s heritage is not just preserved — but becomes the springboard to the future.

What makes us different: our holistic approach that works strategically but across multiple teams within a company to create a truly synergistic result.

Our services

 

advisory

Research

Heritage audit

Persona Development

Brand, product, market strategy

action

Communications and campaigns

Product and collection development

Archive development

Partnerships + collaborations

Programming, events, activations

Experience design

specialty services

Museum and exhibition development

Publication development

Editorial development